Brand/Category management

Several accelerating trends within the CPG marketing ecosystem are increasing the importance of category-based thinking. These trends threaten to overwhelm the existing capabilities of Category Management and hamper growth unless they are addressed quickly, intelligently and holistically. Our solutions in Brand Category analytics are as follows

Solution Offerings

Assortment Planning


Our optimization capabilities can be used to derive the the best product assortment to drive sales while keeping in mind the strengths and desirability of each SKU.

Need

An optimal mix of SKUs between fast-moving and high value is required to attract multiple customer segments and increase sales.

Impact

It helps in tailoring local store assortments to match local demographics and buying patterns and have seen significant sales uplift as a result.

      Base Price Optimization


      Affine's expertise in pricing and optimization can help your business derive the optimal base price for each product, enabling targets while maximizing profits.

      Need

      Right pricing of products is critical to drive sales, especially with the very high levels of competition and crowding of similar 'me-too' products. Going beyond simple price-elasticity, and accounting for market factors along with consumer preferences for product attributes can lead to optimal pricing decisions.

      Impact

      Increase in product sales with cascading effects on the category and brand.

          Consumer Promotions


          We can help decipher the impact of various consumer promotions and determine the best kinds of promotions to increase consumer engagement round the year.

          Need

          Consumer promotions may at times not yield desired lift or on the other hand, companies may overspend for limited gains. Data driven decisions on right type and extent of promotion based on product/market combination can yield the best ROI.

          Impact

          High impact consumer promotions leading to improved sales and increase in customer base.