The Soul

The Soul of Affine Way highlights the core components that all analytical frameworks should have. Each necessary ingredient essentially has its genesis in certain realities – bound by business, data and technology constraints.


Business first, always.

Consistent focus on end business use.


Implementable solutions, not just insights.

Partners from the start to the go-live.


Teamwork with clients or their business to build right solutions.

Transparency with stakeholders avoids surprises.


Deep technical expertise to use the right approach.

No shortcuts or guesstimation, comprehensive insights from data.


One size does not fit all; each problem has its own unique solution.

Analytics insights cannot be planned, but are discovered by the agile.


The journey towards the optimal solution. It doesn't happen in silos but needs investment in People, Knowledge, and Processes.


Hiring for right aptitude, acumen & attitude.

Right nurturing to grow.

Right facilitation to perform.


Individual, organizational and client-specific learning.

Collective pool of concepts & empirical knowledge.

An Academic Connect: Collaboration with IIT Bhubaneshwar.


A unique blend of discipline & flexibility.

In-house developed A5 process

Framework for analytical solution delivery.

The impact - how we deliver


We help our client understand what needs to be discerned and also help them reach that point, again and again, more effectively and efficiently each time.


With our commitment firmly being long term ROI, we help our clients become analytically self-sufficient not only from a data and systems point of view but more importantly from an analytics thinking point of view.


We help the client improve their analytics readiness from data, infrastructure to consumption. Learnings from each project leave our client partners richer in their understanding of their data and its interplay with their business outcomes.